I’ve always thought of myself as a connector of people. It didn’t seem to matter what position I held, I seemed to find myself connecting people with other people or businesses that might help them in some way.
My interest in helping people led me to a degree in psychology. That same desire to help people drove me to study how we could improve our quality of life by following healthier lifestyles. I became interested in natural foods, reducing exposure to pollution, holistic health practices.
Conscious Media Publishing has evolved as a result of my desire to help businesses grow and finding innovative and unique solutions in order to make that happen.
I understand that the world of conventional advertising and promotions for many consumer categories has been disrupted by the internet and social media.
This disruption is causing some old established businesses to contract and some to fail. I don’t feel threatened by this disruption; I see it as a huge opportunity to use my skills to help people and businesses that are frustrated or overwhelmed by the rapidly changing environment.
As a connector, I have seen how important networking has become. Networking too has become disrupted in the digital age. “Virtual” events, meetups, chat groups, social media threads have replaced many “live” opportunities to meet other people face-to-face. Networking may be in the throes of change, but it is as important as ever, probably more so.
Many entrepreneurs engage in networking as a way to become known to members of their community and to help forge new relationships. These relationships become vital especially for referrals. Here at Conscious Media, we take networking to an online format. When businesses work together to leverage all of their social media connections, they can reach a much bigger audience than they would have working on their own.