5 Genius Tips to Use Emotional Marketing Tactics in Facebook Ads

1-Create a sense of urgency – Without a deadline, people tend to toss the ad aside thinking they will get back to it – only they don’t.  Letting folks know that they are going to miss out unless they act NOW is key.  Here’s how you do it:

  • Ensure the best offer is in the image or in the headline
  • Keep the message brief and as simple as possible
  • Make sure you offer a spectacular deal
  • Date of the offer should be clear (i.e. ONLY TODAY!!!)

2-Use a tactic marketers refer to as “FOMO” – Fear of Missing Out – Do you remember when you were a kid and you thought that ALL your friends had a certain product and you felt left out because you didn’t have it?  Yes, this tactic works and it’s not only useful for promoting products and services but also events.  Here are some tips to use this to your best advertising advantage:

  • Make the reader feel like there is an important community that they need to be a part of
  • Pose a question which hints to the reader that they are missing out. (i.e. Is your SEO as high as it can be?)
  • Mention the number of people benefitting from your product or service
  • Like point #1 above, make it a time-limited offer

3-Demonstrate how you can improve the reader’s life. Give them a sense of hope.  Although we all know (or at least should) that buying stuff doesn’t bring us happiness, we still do it.  Those moments of instant gratification really help kick up the endorphins.  Slogans like “Get More Out of Life” create the illusion that life will be much better if we had the product/service being advertised.

4-Create a sense of belonging – People innately want to feel understood and supported by their peers. A sense of belonging to a community makes us all feel happier, healthier and motivated.   Here are some tips:

  • Mention the number of people using your products or services
  • Name some people that are already part of this community
  • Frame the offer as an exclusive invitation into the community
  • Make the entry to the community just challenging enough that they see its value

5-Show the excitement! There is no question that excitement increases a person impulsive nature. They make decisions very differently as excitement trumps rational thinking. Here’s how to do it:

  • Use an image that depicts excitement (i.e. people smiling or laughing)
  • Keep the ad short and use exclamation marks
  • Use bright colours
  • Make sure that your offer is enticing to your target market
  • Offer an amazing discount to make those fence-sitters jump on the bandwagon

Using emotionally-driven ads are incredibly effective and as noted above, not that difficult to implement.  Increase your sales and Facebook views by employing these emotional marketing tactics tips.  Just remember to create the ad that is appropriate for your target market.

5 Secrets to Keeping Your Online Audience Captivated

Back in 2000, at the cusp of the mobile revolution, it was studied and revealed that the average human attention span was twelve seconds. Now, thanks to the shift towards a more digitized lifestyle where we have become so hungry to consume media on our devices constantly, the average attention span has dwindled to a mere 8 seconds – making goldfish more attentive than we are.

And now marketers are left scratching their heads. At the rate that the average online user goes through content, how do we captivate our audience with the limited time we are given?

Here are 5 tips on how you can hook your audience’s attention from the start and satisfy their growing appetites for content online:

Grab Their Attention with a Captivating Title

Reel them in with a title so compelling that they can’t ignore it. Your title can bring the promise of a fascinating story, a specific number of tips, or guarantee to go straight to answering a question minus the fluff.

Short attention spans mean that you have to get straight to the point. Make titles concise with enough detail to let your readers know exactly what they’ll be getting. Convey outright what’s in it for them.

Value over Volume

Overwhelming your audience with loads of information that is otherwise useless or irrelevant leaves them feeling as though you’ve wasted their time. And they’re more likely to walk out mid-sentence once they’ve established that they’re being dragged along.

Focus on the quality vs. the quantity of your content by knowing who your audience is and addressing their needs. When you understand who you’re talking to, you’re in a better position to deliver the right message.

Make an Emotional Connection

If you haven’t done your market research and created detailed buyer personas for your business, you’re basically talking to an audience you don’t know. You can’t meet their demands when you haven’t recognized what they are. And you certainly cannot relate to them on the level you’re hoping for.

Your audience wants to be drawn into a conversation and feel something. To communicate and connect with your audience on a personal level, know what triggers their emotions.

Don’t Take Too Many Risks

Be inclusive. You lose people when you take chances on trying to be too clever with inside jokes that only a select few will understand or industry jargon that goes over most people’s heads. While this may attract a small and specific set of people, you risk losing the majority who have come to learn something from you.

Keep Your Promises

There’s no point in capturing your audience’s attention if you intend to risk losing it by going back on your word; unless you want to damage your brand.

If your headline or title assures that they will get a compelling story or the answer to a thought-provoking question, deliver the content that you guaranteed. Take the first chance you get to introduce your brand or include a sales pitch in the intro, and your audience will quickly feel they’ve been deceived. And they will be just as swift to click that back button.

As both a marketer and a consumer, what titles instantly grab your interest? What type of online media captures your attention and keeps it? When it comes to tips to sparking your online audience’s curiosity, perhaps the biggest secret is to think as they do.

 

13 Questions to Ask for Better Facebook Engagement

Ever wonder why some posts seem to get more comments, shares and likes than others? Is there a secret recipe to help increase the number of clicks and engagements from your cyber audience? In fact, there is. It’s all in how you ask the question.  Below are some tips on how to ask questions to help generate a greater number of responses.

Next time you post, give these questions a try and see how they work for you.  I’d love to hear your thoughts on this topic. Please don’t hesitate to connect with me.

For more tips to help increase your social media engagements, you may want to read this.

The Advantages and Disadvantages of Blogging


Imagine that just 20 years ago, blogs didn’t exist. Did you even know what it meant the first time you heard the word? Now, there are over 150 million of them! Well, it’s no secret that in order to be found online, you have to have content residing online. One of the best ways to do that is through blogging. Below are a few reasons why blogging is so powerful, beneficial and helpful in getting you recognized online.

ADVANTAGES

1-SEO – Having good content online is a must in order to be found online. Create good quality content that people are interested in sharing and Google is bound to take notice.

2-Increases new business – A constant stream of visits to your blog will also increase the potential to attract interest from prospects.

3-Great for feedback – It allows and encourages constant engagement with readers. Whether they agree or disagree, you will know it immediately by their comments.

4-Gain influence – If your material is good, you will attract repeat visitors and will gain their trust and respect.

5-Learn more about your followers – One of the things businesses spend a lot of money on is in learning what their consumers want from them or what they like/dislike about their products. Blogging is an easy and effective way to obtain this information.

6-Establish yourself as an expert in your field – This won’t happen overnight but over time, as you post more blogs and share your genuine knowledge with the community, your readers will begin to see you as an expert.

7-Help others – A good blog can educate, inspire and help readers in ways the blogger may never know.

Although the advantages outweigh the disadvantages, you should still be made aware of them.

DISADVANTAGES

1-Poor content – Poorly written content can reflect badly on your brand. Put some thought into what you blog about and ensure your work has been edited and reviewed.

2-Inconsistent posts – If you decide to blog, make sure you do it consistently. Imagine how it would look to people visiting your site and your blog is over a year old. An old blog is worse than no blog!!

3-It takes time – Yes, you need to give some thought and plan out what you are going to blog about. The good news though is that the more you do it, the easier it will become. Start writing!

4-Risk having no one see your content – What? Although good quality content is key, you need to drive traffic to your site so people know there is a blog to read. If you’re active on social media you may share it there but again, you’re limited by how many followers you have. Here’s some great news! There is a new concept in online marketing that involves working with other businesses so that everyone leverages all of their social media connections in order to reach a broader audience. Want more information? Reach out and connect. I’d love to hear from you.

Marketing Trends for 2017: Print vs. Digital Advertising

While online marketing is set to exceed television as the number 1 advertising medium for 2017, that doesn’t mean that print has become completely obsolete. In fact, I was actually curious about this and set out to do a little investigating. Every Wednesday I receive a neatly bundled mass of flyers, circulars and coupons tightly bound with an elastic. It made me wonder how many other households receive the same stack which eventually finds its way into the recycle box? How many people actually go through them? The answers may surprise you.

The Decline of Print Advertising

Would you believe that in North America alone, over $15 billion is spent on flyer advertising? Clearly businesses still see the value in the printed ad, but why? One of the reasons is that print is viewed as a more credible form of advertising. With increased use of the internet and social media, identifying truth from fake news may require more critical thinking. While printed ads may appear as more trustworthy, this type of marketing continues to decline in favour of the digital media. Predictions indicate that it will continue to decline well into 2019.

Despite the rise of internet marketing options, most marketing experts would agree that print isn’t going away anytime soon. Surveys show that when it comes to looking for a bargain, paper-based flyers and circulars continue to be sifted through even over digital flyers. This is especially true with an older demographic that still appreciates the tangibility of paper.

Retailers have moved to a combination of print and digital flyers. Although they recognize that the digital world continues to be on the upward trend, they still dedicate a smaller budget to print. There are many advantages to using the internet and social media feeds for marketing but the main reason is cost. It’s far less expensive and sometimes even free.

Print advertising may not be as popular with some businesses these days, but it is still a very useful method of promotion. The best option is to use a combination of both online and print marketing, to reach as many people as possible in as many ways as possible.

As for that pile of flyers I get every week? Well, to be honest, I rarely go through them. In fact, it often goes from the front door straight into the recycle bin. I simply don’t have the time or inclination to go through them. I’d love to hear your thoughts on this topic. Please don’t hesitate to connect with me.

If you want to read more information on this topic, you may be interested in the following articles:

Print Advertising Trends For 2017

Why printed flyers still work