Budgets can be tight when starting a new business and one of the expenses most small business owners tend to skimp on is marketing. However, it is a necessity if you want the community to know about you. The good news is that there are tactics that won’t break the bank. Here are 10:
1-Create great content-Think about every question any client has ever asked you and start writing about that. Don’t forget that you know your business better than anyone. What you think is obvious isn’t so to someone else. Post it as a blog to your website.
2-Practice your elevator speech – The average attention span of an adult is six to eight seconds so crafting a great elevator speech to entice your audience is important. Make sure it’s designed to grab attention to encourage engagement.
3-Where does your ideal client hang-out? – Are there any clubs, organizations or groups where potential clients may frequent? If so, get involved and meet people. Get to know your community.
4-Build relationships – People are more inclined to do business with people they know. Ask clients if you can add them to an email list and periodically communicate with them via newsletter. This way, they continue to see your name, logo and brand so that when they need your service or product, they will be more inclined to call you rather than a competitor.
5-Develop a customer referral program – Whenever possible, ask for referrals. Better yet, give out incentives to current clients to bring you new clients. Offer them a free month of service, a free product or some other incentive. They enjoy the reward and you get a new client.
6-Engage in Social Media – Create accounts with the major social media platforms (ie. Facebook, Twitter, LinkedIn, Pinterest, Instagram, etc.) and start posting. Find out which platform your client demographic spends most of their time on and spend some time engaging with them.
7-Network – Join networking groups. This is a fabulous way to connect with other entrepreneurs and forge new relationships.
8-Collaborate – Get a group of like-minded businesses and agree to cross-promote. By having another business vouch for you, it acts as a referral and gives you added credibility.
9-Give a talk – Many networking groups offer their members a chance to showcase their business and talk about it. As uncomfortable as this may sound to you, don’t dismiss an opportunity to do a presentation about your business. It’s a perfect opportunity to connect with others and explain the details about your products or service.
10-Create short videos – In this day and age, all you need to create a video is your cell phone and a video-editing software. Demonstrate what you do on camera. It’s a powerful medium to connect with your audience. Post your videos straight to Facebook , YouTube and embed them in your website.
Many of the above tips can now be addressed by participating in online magazines such as this one. For more information, don’t hesitate to connect with me through my contact page.
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