1-Create a sense of urgency – Without a deadline, people tend to toss the ad aside thinking they will get back to it – only they don’t. Letting folks know that they are going to miss out unless they act NOW is key. Here’s how you do it:
- Ensure the best offer is in the image or in the headline
- Keep the message brief and as simple as possible
- Make sure you offer a spectacular deal
- Date of the offer should be clear (i.e. ONLY TODAY!!!)
2-Use a tactic marketers refer to as “FOMO” – Fear of Missing Out – Do you remember when you were a kid and you thought that ALL your friends had a certain product and you felt left out because you didn’t have it? Yes, this tactic works and it’s not only useful for promoting products and services but also events. Here are some tips to use this to your best advertising advantage:
- Make the reader feel like there is an important community that they need to be a part of
- Pose a question which hints to the reader that they are missing out. (i.e. Is your SEO as high as it can be?)
- Mention the number of people benefitting from your product or service
- Like point #1 above, make it a time-limited offer
3-Demonstrate how you can improve the reader’s life. Give them a sense of hope. Although we all know (or at least should) that buying stuff doesn’t bring us happiness, we still do it. Those moments of instant gratification really help kick up the endorphins. Slogans like “Get More Out of Life” create the illusion that life will be much better if we had the product/service being advertised.
4-Create a sense of belonging – People innately want to feel understood and supported by their peers. A sense of belonging to a community makes us all feel happier, healthier and motivated. Here are some tips:
- Mention the number of people using your products or services
- Name some people that are already part of this community
- Frame the offer as an exclusive invitation into the community
- Make the entry to the community just challenging enough that they see its value
5-Show the excitement! There is no question that excitement increases a person impulsive nature. They make decisions very differently as excitement trumps rational thinking. Here’s how to do it:
- Use an image that depicts excitement (i.e. people smiling or laughing)
- Keep the ad short and use exclamation marks
- Use bright colours
- Make sure that your offer is enticing to your target market
- Offer an amazing discount to make those fence-sitters jump on the bandwagon
Using emotionally-driven ads are incredibly effective and as noted above, not that difficult to implement. Increase your sales and Facebook views by employing these emotional marketing tactics tips. Just remember to create the ad that is appropriate for your target market.