Key Elements Every Article Should Have
1-Address your target market’s pain points – Figure out what their needs are and write about a solution in a clear, concise way.
2-Make sure your articles are free of spelling and grammatical errors – Whenever I read material that is poorly written, it makes me view the author in a lesser light. Don’t dilute your brand by releasing unedited work. Just having another pair of eyes read your articles can make the difference between the reader seeing you as an expert or just rushing through to get something out.
3-Make sure your content is visually tidy – Break up your text with lots of subheadings, short paragraphs, use of bolding and italics. These components make articles easy to read and scan quickly.
4-Write in conversational tones – Articles written in legalese or in the language one would use in a doctorate thesis, will cause the reader to become bored. Try using a conversational tone. It makes it easy for the reader to follow and the casual tone makes the content more relatable.
5-Include supporting references – Including links to studies or references that support your claims gives your content added credibility showing you know what you’re talking about.
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