By 2021, Facebook says that all their content will be by video. That’s only a couple of years away! However, you can definitely see a trend toward video marketing especially if you are on social media. In fact, 50% of consumers want to see video from brands more than any other type of content. As the VP for Slidely said, “If a picture is worth a thousand words, a video is a library”.
Here are 5 types of videos you may want to consider to help bring more visibility to your brand.
These videos aim to communicate the brand’s culture, vision, personality, products and services. Often larger companies will use a celebrity to increase traffic views and engagements. These are also typically part of a larger advertising campaign.
These help to demonstrate how to use a product and showcase its benefits. Sephora is particularly good at these and their videos have proven quite effective.
Live streaming to your social media audience allows you to engage the viewers in real time. It increases engagements and allows for immediate feedback. Celebrity Suzanne Somers often does live streaming to promote her products and brand. Her fans love it as it makes them feel like she is spending time with them personally. You don’t need to be a celebrity for these to be effective though.
Here is a great way to position yourself as an authority about your niche. It helps to harness trust from the community.
Instead of responding to a client via email, delivering a personal message through video email can have a far greater impact. These are also great as a prospecting tool.
Here is an example of how you can personalize a message:
If you are trying to gain brand visibility, the power of video is a medium you cannot ignore especially knowing that in just a couple of years, most of content marketing will be delivered via video. So, go on and turn on those cell phone cameras and start filming. Smile!
For more interesting blogs, please visit us here.