TikTok, Listening and Successful Content Creators

Have you heard about Tik Tok? In our previous post we wrote about popups. In this post we will look at a new social media channel that is getting results for some big players.
tik tok

Image by Jan Alexander from Pixabay

Tik Tok Video

TikTok is a platform for short videos. It is popular with millennials and younger adults. It is an excellent platform for generating engagement and video feedback from your audience.

Here is a link to an article on Hubspot Marketing Blog with examples of 7 brands using Tik Tok successfully. While you are there, check out the free templates Hub spot are offering on their site.

Tik Tok is only one year old and already has 500 million users. If you are targeting this audience, your brand lends itself to informal and fun videos then you might want to consider this new platform. The Washington Post, the NBA and others are amongst the early advertisers already on this new platform.

Do you listen?

This week, Mark Schaefer published an excellent article about his “Brand Engagement Fantasy“.  He quoted Cindy Gallop, with 80 000 followers on twitter finding that a tweet mentioning a number of big brands received no response from any of those brands. Not a single engagement. What a missed opportunity.

On my personal twitter account @zimpeterw, I have around 16 000 followers. I have never bought followers and do not have an active campaign to get new followers. Mostly I just follow some who follow me or are recommended by people I already follow and trust. Those followers have come along steadily over almost 11 years since I became an early twitter user.  That is not meant to impress you. I only mention it because with that many followers I know how hard it is to listen effectively.

The point of Mark’s article is that very few marketers are listening to the conversations about their brands on Twitter or any social media platform. It takes time and effort to do it effectively and it takes dedicated people to do it.

That’s why the advice to marketers from the early days of social media to master one social media platform at a time is still good advice.  As good as new channels like Tik Tok might seem for your brand make sure you have the resources before jumping aboard.

Read Mark’s article for the full story.

Successful Content Creators

Most small business owners and entrepreneurs struggle to regularly and consistently create good content for blogs, websites and social media. I believe blog posts can be the foundation of good content creation because you can link to them on social media platforms. That exposes your content to a wider audience. But you have to come up with ideas for the blog post first.

There are hundreds of articles by a huge number of experts and not-so-experts on content creation. I thought this one by Maggie Butler of Hubspot Marketing is solid advice and one of the better ones I have come across. It’s worth reading.

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