Co-operative Marketing-What is it and how does it work?

Is there a secret sauce for successful marketing of a business? I suppose that depends on who you ask. There are no doubt several ways of getting yourself ‘out there’ but none have come close to this new concept which I’ve been so fortunate to embark on.

If you could create a magnificent dish with just the right amount of quality ingredients, then that’s exactly what you’d have in this marketing recipe. Have I peaked your interest yet? Let me explain.

First, let me say that I’m referring to a digital platform involving online magazines, but with a few twists.

One of my favourite quotes is “teamwork divides the task and multiplies the success”.  Enter co-operative marketing.  Local businesses are beginning to realize that they need to band together to help each other grow. Big corporations have already mastered this concept. All you need to do is drive down a major highway and notice a sign advertising a service stop which has several restaurants. These restaurants are competitors but they know that if they cluster together, they will drive far more traffic than if they were all on their own. Are they afraid of competition? No! That’s because they realize that there are enough consumers for each of them. Thankfully, small business is beginning to see the logic of this thinking. In our digital format, businesses work together to leverage all of their social media connections to help promote each other. Because they are vouching for each other, it becomes as powerful as a referral.

Have you ever heard of content marketing? Yes, it’s actually a term. Joe Pullizi wrote a book, “Content Inc.” explaining the steps to building a business based on this model. I urge everyone to pick up a copy of his book. In short, if you love your business, you should be writing about it. It’s a powerful way to showcase yourself as an expert in your field as well as educate and inform the consumer. This is a passive way to market and brand yourself. No need for neon signs urging people to come see you because you’re the best. By virtue of what you’re providing in terms of content, you’re already showing your credibility. By the way, writing is one way to provide content but video is also a very powerful way to connect with your audience. Combining the two, whoa!

By working together, businesses form a sense of camaraderie. Essentially, it’s like forming a networking group. Most would agree that building relationships is key to any business involvement.

Finally, our platform provides a slick audit trail that monitors how many views of your content you are actually getting. It’s an amazing way to gauge how many people you are reaching through your social media channels.

So what do I do? I pull it all together for our participating businesses. I also help develop magazines for other people too. Am I having fun? You bet. We are providing an outstanding opportunity for businesses to increase their exposure, thereby increasing their business.

Wouldn’t you like to be a part of this too? For more information, please do not hesitate to contact me at Oh and what’s this platform called?  It’s Klusster!