1-Address your target market’s pain points – Figure out what their needs are and write about a solution in a clear, concise way.
2-Make sure your articles are free of spelling and grammatical errors – Whenever I read material that is poorly written, it makes me view the author in a lesser light. Don’t dilute your brand by releasing unedited work. Just having another pair of eyes read your articles can make the difference between the reader seeing you as an expert or just rushing through to get something out.
3-Make sure your content is visually tidy – Break up your text with lots of subheadings, short paragraphs, use of bolding and italics. These components make articles easy to read and scan quickly.
4-Write in conversational tones – Articles written in legalese or in the language one would use in a doctorate thesis, will cause the reader to become bored. Try using a conversational tone. It makes it easy for the reader to follow and the casual tone makes the content more relatable.
5-Include supporting references – Including links to studies or references that support your claims gives your content added credibility showing you know what you’re talking about.
For more interesting information on creating quality content, visit Nichehacks.
Imagine that just 20 years ago, blogs didn’t exist. Did you even know what it meant the first time you heard the word? Now, there are over 150 million of them! Well, it’s no secret that in order to be found online, you have to have content residing online. One of the best ways to do that is through blogging. Below are a few reasons why blogging is so powerful, beneficial and helpful in getting you recognized online.
ADVANTAGES
1-SEO – Having good content online is a must in order to be found online. Create good quality content that people are interested in sharing and Google is bound to take notice.
2-Increases new business – A constant stream of visits to your blog will also increase the potential to attract interest from prospects.
3-Great for feedback – It allows and encourages constant engagement with readers. Whether they agree or disagree, you will know it immediately by their comments.
4-Gain influence – If your material is good, you will attract repeat visitors and will gain their trust and respect.
5-Learn more about your followers – One of the things businesses spend a lot of money on is in learning what their consumers want from them or what they like/dislike about their products. Blogging is an easy and effective way to obtain this information.
6-Establish yourself as an expert in your field – This won’t happen overnight but over time, as you post more blogs and share your genuine knowledge with the community, your readers will begin to see you as an expert.
7-Help others – A good blog can educate, inspire and help readers in ways the blogger may never know.
Although the advantages outweigh the disadvantages, you should still be made aware of them.
DISADVANTAGES
1-Poor content – Poorly written content can reflect badly on your brand. Put some thought into what you blog about and ensure your work has been edited and reviewed.
2-Inconsistent posts – If you decide to blog, make sure you do it consistently. Imagine how it would look to people visiting your site and your blog is over a year old. An old blog is worse than no blog!!
3-It takes time – Yes, you need to give some thought and plan out what you are going to blog about. The good news though is that the more you do it, the easier it will become. Start writing!
4-Risk having no one see your content – What? Although good quality content is key, you need to drive traffic to your site so people know there is a blog to read. If you’re active on social media you may share it there but again, you’re limited by how many followers you have. Here’s some great news! There is a new concept in online marketing that involves working with other businesses so that everyone leverages all of their social media connections in order to reach a broader audience. Want more information? Reach out and connect. I’d love to hear from you.
Is there a secret sauce for successful marketing of a business? I suppose that depends on who you ask. There are no doubt several ways of getting yourself ‘out there’ but none have come close to this new concept which I’ve been so fortunate to embark on.
If you could create a magnificent dish with just the right amount of quality ingredients, then that’s exactly what you’d have in this marketing recipe. Have I peaked your interest yet? Let me explain.
First, let me say that I’m referring to a digital platform involving online magazines, but with a few twists.
One of my favourite quotes is “teamwork divides the task and multiplies the success”. Enter co-operative marketing. Local businesses are beginning to realize that they need to band together to help each other grow. Big corporations have already mastered this concept. All you need to do is drive down a major highway and notice a sign advertising a service stop which has several restaurants. These restaurants are competitors but they know that if they cluster together, they will drive far more traffic than if they were all on their own. Are they afraid of competition? No! That’s because they realize that there are enough consumers for each of them. Thankfully, small business is beginning to see the logic of this thinking. In our digital format, businesses work together to leverage all of their social media connections to help promote each other. Because they are vouching for each other, it becomes as powerful as a referral.
Have you ever heard of content marketing? Yes, it’s actually a term. Joe Pullizi wrote a book, “Content Inc.” explaining the steps to building a business based on this model. I urge everyone to pick up a copy of his book. In short, if you love your business, you should be writing about it. It’s a powerful way to showcase yourself as an expert in your field as well as educate and inform the consumer. This is a passive way to market and brand yourself. No need for neon signs urging people to come see you because you’re the best. By virtue of what you’re providing in terms of content, you’re already showing your credibility. By the way, writing is one way to provide content but video is also a very powerful way to connect with your audience. Combining the two, whoa!
By working together, businesses form a sense of camaraderie. Essentially, it’s like forming a networking group. Most would agree that building relationships is key to any business involvement.
Finally, our platform provides a slick audit trail that monitors how many views of your content you are actually getting. It’s an amazing way to gauge how many people you are reaching through your social media channels.
So what do I do? I pull it all together for our participating businesses. I also help develop magazines for other people too. Am I having fun? You bet. We are providing an outstanding opportunity for businesses to increase their exposure, thereby increasing their business.
Wouldn’t you like to be a part of this too? For more information, please do not hesitate to contact me at info@consciousmediapublish.com. Oh and what’s this platform called? It’s Klusster!
