Imagine that just 20 years ago, blogs didn’t exist. Did you even know what it meant the first time you heard the word? Now, there are over 150 million of them! Well, it’s no secret that in order to be found online, you have to have content residing online. One of the best ways to do that is through blogging. Below are a few reasons why blogging is so powerful, beneficial and helpful in getting you recognized online.
ADVANTAGES
1-SEO – Having good content online is a must in order to be found online. Create good quality content that people are interested in sharing and Google is bound to take notice.
2-Increases new business – A constant stream of visits to your blog will also increase the potential to attract interest from prospects.
3-Great for feedback – It allows and encourages constant engagement with readers. Whether they agree or disagree, you will know it immediately by their comments.
4-Gain influence – If your material is good, you will attract repeat visitors and will gain their trust and respect.
5-Learn more about your followers – One of the things businesses spend a lot of money on is in learning what their consumers want from them or what they like/dislike about their products. Blogging is an easy and effective way to obtain this information.
6-Establish yourself as an expert in your field – This won’t happen overnight but over time, as you post more blogs and share your genuine knowledge with the community, your readers will begin to see you as an expert.
7-Help others – A good blog can educate, inspire and help readers in ways the blogger may never know.
Although the advantages outweigh the disadvantages, you should still be made aware of them.
DISADVANTAGES
1-Poor content – Poorly written content can reflect badly on your brand. Put some thought into what you blog about and ensure your work has been edited and reviewed.
2-Inconsistent posts – If you decide to blog, make sure you do it consistently. Imagine how it would look to people visiting your site and your blog is over a year old. An old blog is worse than no blog!!
3-It takes time – Yes, you need to give some thought and plan out what you are going to blog about. The good news though is that the more you do it, the easier it will become. Start writing!
4-Risk having no one see your content – What? Although good quality content is key, you need to drive traffic to your site so people know there is a blog to read. If you’re active on social media you may share it there but again, you’re limited by how many followers you have. Here’s some great news! There is a new concept in online marketing that involves working with other businesses so that everyone leverages all of their social media connections in order to reach a broader audience. Want more information? Reach out and connect. I’d love to hear from you.