7 Types of Subject Lines to Get Your Emails Read

We are literally inundated with billions of emails sent and received PER DAY!  As marketers, is there a secret to ensure your emails are opened? While it isn’t a perfect science, below we outline 7 ways that can help you create compelling subject lines to increase your click-through rate.

1-Intriguing Subject Lines – Curiosity is a powerful motivator. It keeps the mind in a perpetual state of anticipation for what lies ahead, or in this case, inside the email.  Here are some examples: “Everyone is asking about this new beauty secret.” “The truth about email marketing and what you need to know.” “How much does working from home save you?”

2-Funny Subject Lines – Injecting a little humour is a lighthearted way to appeal to someone’s sense of fun.  However, make sure you know your audience to ensure you don’t offend anyone. Examples are: “50% off Ray-Bans.  Get in a new frame of mind.” “Up to 40% off trousers & sport coats. It’s a tailor-made deal!”

3-FOMO (Fear of Missing Out) – Think about it.  Fear of missing out is a great motivator.  The key is to highlight what the recipient will lose if they don’t open the email.  The higher the value, the more worried they’ll be about the missed opportunity. Examples: “By Invitation Only: Exclusive Rewards”. “Grab this deal before it’s gone.” “Only 2 hours left to this mega offer.”

4-Pain Points – Identifying problems and presenting solutions can be an attention grabber especially if it speaks to the reader’s relatable issues.  Here are some examples: “Sit back and let someone else do the cooking.” “Beautiful brochures made faster.”

5-Emojis – This is a good way to add emotion to your emails.  In fact, in one study, they found that emojis helped the person remember the message as opposed to no use of emojis. Example: Berry Impressive Summer Recipes.”

6-Resparking Interest – We all see a decline in subscribers over time.  Perhaps they feel that the content is no longer meeting their needs.  This calls for creative ways to re-engage the reader in order to regain their interest.  Here’s what this could look like: “We’ve missed you. Please come back.” “Still interested in that deal?” “Can you believe it’s been a month?”

7-Social Proof Subject Lines – In marketing, there is no greater stamp of approval than a referral.  When you set the expectation that all your peers are eating at a specific place or using a particular product, it gives credibility or provides a sense of quality. You can see that this may be like our ‘fear of missing out’ point above.  It comes down to the how you position the subject line in removing all doubt. Examples: “Most Popular Recipes This Week.” “The People Have Spoken: These Are Their Faves.”

For more detailed information, be sure to check out Hubspot’s article here.


Is there a secret sauce to creating a clickable subject line?  While we may not have a perfect recipe, if you follow the tips we provided, you may well be on your way to having a smorgasbord of content clicked through by captivated readers.

Don’t be a stranger! I’d love to hear from you so reach out and let me know how you get your readers to click on your emails.

6 Reasons You Need Email Marketing for Your Business

If you’re not using this marketing channel, you’re missing out on a huge opportunity.

How many people do you know that don’t have email? I cannot think of one. Fact is 54% of the world’s population has email and most of these people check and send emails everyday. This presents an excellent opportunity for businesses to reach their target market, improve their visibility allowing them to engage and convert more leads on a consistent basis.

You better believe your competitors are using email marketing and if you’re still not convinced, here are 6 reasons that may change your mind:

1-You reach more mobile device users – Wherever you go, just look around you and you’ll notice people looking at their cell phones. Every spare moment they have, they are tuned into their messages. It has been predicted that the number of worldwide mobile phone users is expected to surpass five billion by the year 2019. If you’re not using email marketing as part of your marketing strategy means you are missing out on using an important channel that most of the world is already using.

2-It’s cost-effective – Compared to other means of marketing such as radio, TV or print ads, email marketing is extremely cost-effective. It’s relatively simple to maintain an email list and with a higher response rate, it’s a great option for businesses working with a lower budget.

3-Email marketing can be automated – Many digital marketing processes cannot be automated but email marketing can be thus creating time-saving efficiencies. For example, if someone is shopping on your site but fails to complete the transaction, an email can be automatically generated to remind the customer to complete the process. Amazon is a whiz at this tactic!

4-You can make your email marketing campaigns personal – By using email marketing software, you can address your audience individually. Emails that include the recipient’s name are reportedly 22.2% more likely to be opened which means the opportunity to convert leads increases.

5-It’s a measurable channel – With good email marketing software, a business can determine how many readers opened their content, what time of day and who actually opened them. The only way to know if your strategies are working is to measure them and email marketing provides excellent analytics.

6-It’s interactive – Emails are action oriented. There is always an expectation for you to do something, reply, forward, click, sign-up, etc.

For more email marketing information, you might like to visit: