When it comes to advertising, many view Google Ads and Facebook Ads as competitors vying for your precious marketing dollars. Which of the two is the better option? Could there be another solution? Here we try to provide a simple explanation while also offering other options.
The Difference Between Google Ads and Facebook Ads
Before you can decide which platform is better for you, it’s important to understand the main differences between the two.
Google is the world’s largest and most popular platform. It handles more than 40,000 queries per second and more than 1.2 trillion searches per year. No other search engine can offer the same audience potential that Google can. What sets it apart from Facebook is search intent which means that searchers use the platform to specifically search for something. This is also referred to as ‘pay-per-click’ advertising. Advertisers bid on keywords or specific words and phrases typically entered by Google users. Each time someone clicks on an ad, the advertiser is charged a certain amount of money. The goal is for the advertiser to find new customers based on the keywords and search terms they enter into Google.
Facebook ads work differently in that they enable a business to advertise to people who are not specifically searching for their products or services. They are a good way to generate interest and awareness. The major difference with Facebook ads is the ability to target people based on various factors such as age, sex, interests and more.
Another option – Klusstering
Klusster is a platform that uses a simple combination of four distinct marketing approaches. By combining these four components, Klusster marketing provides businesses with a cost-effective, comprehensive, and uncomplicated marketing strategy. These four components are:
• Social Media Marketing– Social media marketing uses social networking sites as a marketing tool. By building various social networks around your business, you create an engaged audience. A crucial piece most businesses miss is to provide value back to their audience. Social media marketing should be used as a means to the message – not the message itself.
• Cooperative Marketing– Also known as referral or network marketing, cooperative marketing is as simple as leveraging your existing networks to build on your customer base. By working as a group, each business gains access to the other business’ audience. This is the idea behind everything from BNI’s, BIA’s and trade shows.
• SEO Marketing– Using search engine optimization is crucial to any business wanting to build a strong online presence. There is a general assumption that SEO is difficult -when really it is entirely common sense. By implementing a few simple SEO strategies (which is built right into the system) your content and your business will be found by search engines – so your customers find you faster and easier.
• Content Marketing– Content marketing is a strategic marketing approach that focuses on information sharing rather than direct selling. By focusing on providing valuable and relevant information to your audience, you create a relationship and build trust – which both attracts and retains a growing customer base.
Cost for Each Platform
Google Ads are by far the more expensive platform. Advertisers can pay up to $100 per click depending on the industry. With Facebook, advertisers typically pay under $1.00. With Klusster, the cost per click can run from $0.08-$0.15.
While there are advantages and disadvantages to each option, my feeling is that you should diversify your options. Depending on your budget, you may want to use Google’s Adwords. If you are more conservative, you may want to experiment with Facebook Ads. However, if you’re ready to work with other businesses to increase your online visibility, you may want to consider joining a Klusster-based e-magazine.
I would love to hear from you. Feel free to connect and let’s chat!