Pop-ups – Should We Or Shouldn’t We Use Them?

Pop-ups on websites are controversial. Some successful website owners swear by them, others will not use them under any circumstances. Another group uses them carefully by controlling when and to whom they get shown.

Image by ayushprince1996 from Pixabay

Mark Schaefer recently published a post on his Marketing Solutions blog on this subject.

According to his article, over 50 % of consumers say they would not revisit a site that used pop-ups.

Wearing my consumer hat, on my first visit to a site I can tolerate a small pop-up asking me to subscribe to a newsletter or promoting a special offer. If the pop-up is delayed until I am about to leave the site, I find it less irritating.

However, successive pop-ups promoting different products or services or pushing me to subscribe do annoy me intensely and have caused me to leave sites never to return.

Pop-ups From a Marketing Perspective

Wearing my marketing hat, I use pop-ups carefully. My experience is that they do work for certain calls-to-action if used with restraint.

On our Tiny Home Geniuses site, you will see a small pop-up subscription form after 20 seconds and as you leave after your first visit, a second different pop-up again asking for your email address.

Our statistics show us the following rate of subscribers who subscribe using forms on our site.  About 40% of our subscribers come from landing pages.

  • Exit pop-up                 = 50%
  • Regular pop-up        = 40%
  • Static sidebar form = 10%

Both the regular pop-up and the static form are created using our MailChimp autoresponder service. The exit pop-up is created with the Sumo WordPress plugin and is integrated with MailChimp.

We do not use pop-ups to advertise any products or services.

I follow the same procedure on my personal blog PeterWrightsBlog.com. I have not received any negative feedback about pop-ups on either site. But we know that many dissatisfied visitors will quietly disappear without giving reasons.


Pop-ups work for us when used carefully. They do not work for all sites or all audiences. You need to try them and assess the results on your own sites. Because of my own dislike of big, flashy intrusive pop-ups, I  only use small forms, never huge ones that obscure most of the page.

Last thoughts

In our previous post, we recommended 3 tools to help your marketing efforts. We have found another one  Ad Inserter Pro we want to tell you about. It is the best tool we have found for inserting adverts into your posts, or anywhere on blog or static pages on a WordPress website. If you want to generate revenue from your blog, this is a must.


Clicking on some links on this site will let you buy products and services which may result in us receiving a commission, however, it will not affect the price you pay.

3 Marketing Tools You Should Discover.

Marketing tools can make your life much easier.

Whether you are an eMarketer, blogger or a marketer directing traffic to a corporate or non-profit website, you need to know that you are creating the right content for your audience, promoting it on the right platforms and monitoring it with the best marketing tools.

Our previous post gave you 5 tips about blogging, this post highlights 3 tools to help you make your blog successful.

Here are three that you might not know about. We find them very useful.

marketing tools
Image by Clker-Free-Vector-Images from Pixabay

1 Ask The Public

Ask the public has a free version which is great for generating content ideas and blog titles for bloggers and entrepreneurs just starting out.  There is a premium paid version designed for marketers, agencies and anyone wanting more details. The premium version can be used by teams.

The free version will generate questions about a keyword and present them in the form of a wheel like in the image below or as a csv file for downloading.

Questions generated for “Widgets”

2 BuzzSumo

BuzzSumo is one of the best marketing tools for finding the best content ideas for your market. It will show you which are the most shared articles in your category or for a keyword.

It has a free trial period and can be used for free subject to a monthly search limit.  The paid version offers many advanced features.

3 Ubersuggest

Ubersuggest was developed by the brilliant eMarketer and SEO specialist, Neil Patel. This marketing tool will give you an overview of how your domain is performing compared to others in your industry or market niche.

It will show you top SEO pages, keyword suggestions, content ideas and backlink data.

Ubersuggest has an SEO analyzer and a tool to find backlinks. Best of all it is free.


These three marketing tools are useful additions to any marketer’s toolbox.  Give them a try and come back and leave a comment about your experiences with them.

Peter Wright writes about life, marketing and tiny home living at Peterwrightsblog.com.
Clicking on some links on this site will let you buy products and services which may result in us receiving a commission, however, it will not affect the price you pay.